Rightmove or Zoopla, which is better?
Rightmove or Zoopla?
Whether you’re looking to sell your property or on the search for a new one, you’ll more than likely use a property portal. With Rightmove and Zoopla both being the two big names at the moment, it can be hard to know which is right for you.
In recent years property portals have quickly become an unavoidable part of the property buying and selling process. For sellers, knowing the right place to market your property could make all the difference and for buyers, not wanting to miss out on the property that may just be the one, knowing where to look is key.
Know the stats:
When selling a property, something important to consider is how many potential buyers you are able to showcase it to, because, the more people that see your property the higher the chance of it being sold. When looking into property portals, knowing the number of monthly site visits is a good place to start. Rightmove and Zoopla both have huge numbers of monthly website visits, however, Rightmove are considerably ahead on this figure with an average of almost 100 million visits per month, whereas Zoopla currently have an average of nearly 36 million site visits per month, these are over the past 6 months.
If on the other hand you’re looking to buy, then a more helpful figure to know would be the number of listed properties a property portal has. Rightmove typically have more properties listed than Zoopla do, however, this is not to say the one with less listed properties should be ignored.
On the Market is a rising property portal originally started by estate agents across the UK, On the Market insist that their members advertise properties on either Rightmove or Zoopla, they cannot advertise on both, therefore, even though Rightmove has a greater number of listings doesn’t mean it will have the property you’re looking for.
Stand out features:
Of course both Zoopla and Rightmove have many helpful features, they both have downloadable apps available and, provide information on property prices and will link you to agents. Rightmove does offer a handy price comparison page and information on market trends as well.
Though, Zoopla does take the lead when it comes down to the tools offered for buyers and sellers. Zoopla provides an accurate valuation estimate for your property, they also offer a feature that allows users to see how a market is performing within specific postcodes over a period of up to 20 years, users can see when a market has gone up or down and can view the average change, this is especially useful to property professionals trying to gage the strength of a local market.
Amongst a few other clever tools, they have an interactive map for users to define their search area and, a travel time tool for locating properties that are for example, a 15-minute drive to a certain school address.
There is no one Property portal better than the other for the reasons stated above, choosing which to use or if to use both is determined by your situation and what you are trying to achieve, so hopefully after this article, you will be able to make a more informed choice.
To learn more, contact Pivro and speak with a marketing automation for property professionals expert who can answer any questions you might have.
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